At Acuba, we are the AI-powered operational brain built by production pros for small business leaders. We provide intelligent software solutions for businesses that manage distributed employees, ensuring they can deploy the right crew to the right place every time. By automating staffing, logistics, and communication in one intelligent platform, we turn "group chat stress" into streamlined success. Our communication tools centralize messaging, allow managers to seamlessly broadcast key details, and break down language barriers by supporting both English and Spanish.

We are looking for a creative, self-motivated Marketing & Sales Funnel Coordinator to join our team in Hoboken, NJ. This role is designed to give you hands-on experience across social media marketing and campaign analytics, directly empowering you to help shape our ongoing marketing strategy to reach the business leaders who need us most.

You will dive right into the day-to-day operations of our marketing team. Your responsibilities will include:

• Lead Generation & Testing: Help design, launch, and test outbound marketing campaigns (email, LinkedIn) to generate qualified leads for the sales team.
• Sales Funnel Management: Assist in mapping, managing, and optimizing the customer journey from initial contact to qualified lead, ensuring no prospects fall through the cracks.
• B2B Social Media & Outreach: Draft and schedule targeted content primarily for LinkedIn and Twitter/X, focusing on engaging small business leaders and production pros.
• Strategy & Analytics: Track and measure campaign performance (open rates, click-through rates, conversion rates), run A/B tests, and extract insights to refine our lead-generation strategy.
• Content & Copy Review: Review, edit, and proofread landing page and website copy to ensure it is optimized for lead conversion and brand consistency.

• Location: Must be willing and able to commute to Hoboken, NJ.
• Language: Must be able to speak fluent English.
• Work Authorization: Applicants must be currently authorized to work in the United States on a full-time basis.
• Platform Expertise: Hands-on experience navigating B2B marketing channels, specifically LinkedIn, as well as an understanding of how to use social media for lead generation rather than just brand awareness.
• Work Style: Highly creative, self-motivated, and eager to take initiative in a fast-paced environment. 

• B2B Lead Gen Experience: Prior experience in B2B marketing, outbound outreach, or lead generation is highly desirable.
• CRM & Funnel Knowledge: Familiarity with CRM software (e.g., HubSpot, Salesforce, Pipedrive) and basic lead management principles.
• Email Marketing: Experience building and testing campaigns using Mailchimp, Apollo.io, or similar email automation tools.
• Language Skills: Proficiency in Spanish is a nice plus.