Built by operators who’ve been in the trenches

We’re here to turn "where is everyone?" into "everything’s on track."

Acuba wasn't born in a boardroom; it was forged through 5:00 AM dispatch calls and high-stakes production deadlines.

The Humans Behind Acuba

Bridging the gap between messy field operations and mission-critical technology.

  • Team member
    Anthony Pennella
    CEO & Founder
  • Team member
    Charles Ackley
    CTO & Founder
  • Operational Excellence

    After 15+ years scaling service-based businesses and managing high-performance workforce teams, Anthony knows that in the field, every minute counts. He identified the critical friction points of logistics—the "sync chaos" and communication gaps—while in the trenches of event production and high-priority service sectors. At Acuba, he ensures that every feature is designed to solve these real-world problems, making your hardest workday feel like your easiest one.

  • Enterprise Engineering

    Building for the field requires more than just code; it requires mission-critical stability. Charles, a veteran of the startup ecosystem with a Master's in Computer Science from Georgia Tech, spent over a decade architecting software for global enterprises and high-growth fintech. He brings that same "downtime is not an option" discipline to Acuba, ensuring our platform is designed for 99.9% uptime. 

Our Core Values

  • Solve with Purpose

    We never build features just to have them; we apply deep discipline to understand the "why" behind your specific logistical challenges to ensure our tools solve real-world problems.

  • Integrity Without Compromise

    Trust is our only currency, so we strip away the fluff to deal in straight facts—ensuring we always have the discipline to do exactly what we say we will do.

  • Owners Building for Owners

    We approach your business challenges with the same scrutiny and pride of craft as if they were our own, dedicated to owning the outcome of your long-term success.

Want to see a demo?

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